Insurance as a Human Service.
The World is changing fast and Technology is changing even faster.
It has created a divisions that are cleaving our society in to that which lay beyond the haves or have nots. It is no longer the division of wealth and those seeking it. But the erosion of a shared mission that once said I serve the protection of my fellow members of this society. Insurance was not always full of the insincere snake oil that began as a cancer in certain sectors of insurance. But it grew and has eroded the industry down to it’s bedrock. Taking away the clients dignity and humanity.
Today’s insurance industry like many others has you doing your own check out just to keep from looking you in the eyes. The system is building a conditioning pattern of de-humanizing people in order to make us into packets of trackable data. The end result is the pushing of the non-complaint and those on the other side of the technology gap to the fringe. Forcing them into struggles with maintaining functionality daily.
The roots of insurance was and is peace of mind. Planning and Caring for people in a way that creates protection and a secure path to the future. Content in knowing that all we have built for our families is not at risk of loss. The founding fathers of America thought in those same terms. The Constitution and the Bill of Rights are insurance documents. They were written to assure us of freedom from tyranny. So America was based on insurance from the beginning. Written into the pillars of our very inception.
So as they once looked to the future; So must we and with the same Care, Diligence, and Honor for people look to maintaining a safe and secure path to freedom. The industry must grow and we must grow with it. Technology and Humanity are not diametrically opposed and are capable of treating all with dignity and a sense of obligation to the core values of not only America but our time honored industry of Insurance.
So here we are going Ok now that sounds good, but how do we get there. In my humble opinion start with believing in what we do. Hold up the values of Integrity and Duty and Honor within our daily lives. Treat every client as a person to build a relationship and a foundation of trust with. Remember look em in the eye and shake hands firmly. Your word is all you truly have in this world.
Thank you